My favourite go to Vitamin that I can’t live without. If I ever run out my skin looks dull and sad. Vitamin C is such an essential part of cosmeceutical skin care. The “mighty” skin strengthener! A robust, influential antioxidant that is able to protect the cells and stimulate production of Collagen and Elastin in the skin.
LIVENOW uses only the best ingredient L-ascorbic acid as it is the form of vitamin C that the cells recognise. Evidence suggests that other forms of vitamin C derivatives are less effective.
The LIVENOW Vitamin C is in a stable form and available in a beautiful emollient base that can be used around the eye area. The serum comes in a 10 and 15% serum that glides across the skin for a smooth luxurious finish.
VITAMIN C HAS BEEN SHOWN TO HAVE THE FOLLOWING PROPERTIES
ANTIOXIDANT
It neutralises free radical damage to protect the cell membrane and DNA from damage and prevents breakdown of collagen. This is how is exerts its strength.
ANTI-INFLAMMATORY
Reduces the activation of cellular molecules, resulting in reduction of the release of inflammatory factors in cells, which means less triggers for cellular inflammation.L ascorbic acid reduced redness and inflammation in the skin.
COLLAGEN PRODUCTION
An essential role in connective tissue healing, being a co-factor for collagen production in cells. It directly stimulates collagen synthesis by stabilizing the two enzymes required for collagen production.
LIGHTENS AND BRIGHTENS SKIN TONE
Suppresses the formation of melanin in the skin pigment and lightens uneven skin tone
PROTECTS FROM UV DAMAGE
Protects the cell membrane from free radical damage created from UV light. It is a great antioxidant to partner with sunscreen.
The Vitamin C cosmeceutical active ingredients reaches its target cell and helps other products penetrate the skin to create the desired cosmetic effects.
L ascorbic acid is effectively absorbed and delivered to the target skin cells where they can exert their benefits.
