Active skincare or otherwise known as Cosmeceuticals are cosmetics with active ingredients eg Vitamins and Acids, which are of a high strength – just below the point of a pharmaceutical grade product. There is no need to present a prescription and this makes cosmeceuticals more effective than regular cosmetics. Cosmeceutical skin care may provide physiological benefit to the skin and have demonstrated benefits in the treatment of anti-ageing and photodamaged skin.
The beauty industry is trending to a more medical approach, rather than the days of “the buff and fluff” which is encouraging a growing demand for cosmeceuticals.
Some common ingredients used in cosmeceuticals include: Alpha and Beta hydroxy acids (AHA’S and BHA’s) such as ascorbic acid (vitamin C), citric acid, glycolic acid, lactic acid and salicylic acid are thought to be effective in increasing skin exfoliation, decreasing uneven pigmentation, and promoting the skin’s ability to hold moisture. Retinol(vitamin A) has been shown to improve the effects of photodamage and stimulate the production of collagen. Antioxidants, such as Vitamin C and E are believed to protect the skin from photodamage by decreasing the production of free radicals that damage normal skin cells. Vitamin C is also thought to repair collagen damage and stimulate its production.
All of these products are available from Live Now Skincare or to purchase online by clicking here.
The growing trend for cosmeceuticals
The cosmetics market is changing with more consumers wanting a quick fix to beauty, switching from cosmetics to the more active cosmeceutical products. Live Now Skincare offers a range of attractive solutions to help satiate the growing anti-ageing market.
Anti-ageing and skin renewal are the primary propositions which drive demand for skin care products. These features are particularly sought by those around 25 years of age and above. The increasing ageing population provides a natural growth engine for these propositions. This includes the continued growth of baby boomers seeking to remain active and attractive in their 50s and 60 and 70’s. At the same time, women in their 20s and 30s are looking to prevent the early signs of ageing. Furthermore, advances in technology and perceived benefits motivate consumers to spend more on anti-ageing products. Manufacturers continue to introduce new active ingredients which promise more dramatic results.
In a predominantly male dominated arena, Ruth Lavell RN NM NP, the founder of LIVENOWSKINCARE has used her extensive expertise to develop skincare products that she knows work and wants to use herself. Ruth has been formulating products for more than 10 years and because of her pharmaceutical industry and practicing cosmetic nursing experience, she knows what women want, what works and has seen first-hand the great results of her products!